I created this logo for a dear friend’s etsy shop. She creates amazing tutu dresses and accessories for special occasions. The giraffes are a nod to her former shop name, The Pink Giraffe, which she was forced to change because of a trademark issue. She chose a new name, Alora (dream) Safari (journey), which refers to her dream to grow her family through adoption, hence the nurturing image of a mother and baby giraffe. The dots instead of a more realistic giraffe pattern adds an element of fun.

Here are some other logo concepts that were developed in the design process:

More of my logo designs can be viewed here.